Web Design and Development

Your web site is your public face. It should attract new business and address the core audience you are looking to serve.

The PinPoint Strategies web group tailors our work to your needs, whether that is small enhancements or an entire rebuild from the ground up. Our bottom-line approach to each project is geared to help clients consistently see increased traffic, enhanced brand loyalty and new leads.

Whether it’s a straight up html/css site or one relying on data with WordPress or Drupal or many of the other content managed systems, our web design and development team will create aesthetic appeal plus the necessary functionality to make your site accessible, compatible and captivating. All this is done while keeping an eye on how to move your business ahead in your industry niche. Whether the trend in design is big and bold or toned-down and spare, we will give your web site a contemporary look to enhance your marketing and information needs. And we make sure your web site, together with appropriate mobile applications, works together seamlessly to maximize your public presence.

Under the hood we employ well-tested content management systems and well understood best development practices to make content updates easy for in-house staff. In the process, we implement the latest in Search Engine Optimization (SEO) architecture for the basic structure of each new site.

Mobile Web Optimization

Mobile-optimized websites and mobile apps are highly focused tools that need to do just one thing well – make sure you can use your mobile device as efficiently and easily as possible. We strive to create engagement that will help you connect with customers, or your audience and help grow your business.

We are constantly watching the direction of technological innovation in mobile computing. Today there is no need to build entirely separate online sites for desktop and laptop computers, tablets and phones. Using responsive frameworks and design we can build you a single efficient presence that will work for all.

The next wave in mobile will take a step beyond your phone. We are actively following developments in wearable devices. These have tremendous applications for the healthcare industry and soon they will be in demand for the assisted living and nursing home markets.

Whether it is for iPhone, iPad or Android platforms, we will advise you on best path to take to achieve your business application goals.