Geisinger Health System
The Medical Education campaign was built to help attract top medical students to GHS to complete their residencies and was a huge success. As a result, every available position found a qualified candidate and a 100% fill rate was realized. This campaign is an example that shows a specific Medical Education campaign module along with four general modules that focus on the system/hospital Geisinger Health System, Research, the Quality of Life & The Geisinger Story (history of the hospital/health care system) that were reused from existing e-recruitment campaigns built by Pinpoint Strategies, LLC.
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Scripps Health
This solution was developed to help with a 5 year $5 Million foundation campaign at Scripps Health. The solution was burned to a CD and distributed to potential contributors that attended an EP campaign focused dinner. The CD was incorporated within an eight page collateral piece that included architectural renderings and the vision for the electrophysiology lab. The e-marketing solution was launched in March of 2007 and to date has helped raise over $2.7 Million for the new EP lab and has helped keep the foundation campaign ahead of schedule.
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St. Mary’s Hospital in Leonardtown, MD
This solution was developed for a community hospital in MD and will initially be used to support all of the St. Mary’s recruitment needs. Plans are in place to build additional modules including one that will target Physicians and one that will be targeted toward Nurses.
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Geisinger Health System
This targeted campaign focused on attracting Pediatric Surgeons to join the Janet Weis Children's Hospital at Geisinger Medical Center in Danville, Pennsylvania. This campaign included a custom Pediatric Surgery module and also leveraged existing modules from the e-recruiting library that Pinpoint Strategies built for the Geisinger Health System. The project was turned around in 4 weeks from client request, through CD replication and including final delivery to the mail house handling the direct mail campaign.
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